Leading organizations through the human side of AI transformation since the launch of ChatGPT. 

Braid is an organizational design firm, helping marketing leaders re-architect their teams and workflows for the AI era of work.

Hi. I’m Cameron.

I founded Braid because I saw a disconnect: marketers are attempting to run 2026-grade AI intelligence and tools through outdated organizational structures.

Through over a decade of leading growth within agencies, I helped Fortune 500 leaders manage various marketing transformations. But recently, I noticed a pattern: leaders were buying incredible AI tools, yet their teams remained overwhelmed, confused, and fearful.

I realized the problem isn’t the tools. It’s the organization. Nobody had consciously designed the relationship between the human and the machine.

I built Braid to fix that. Braid is an organizational design firm that partners with leaders like you to weave technology, process, and people into a single, cohesive system that we call the Braided Organization.

We thrive in the complex messiness of organizational change, helping leaders to navigate the operational, political, and emotional tensions that arise throughout that journey. 

Marketers are standing at the threshold of the most significant redesign of work in a generation. Let Braid be your partner in designing the future of your organization.

We’ll help you to evolve into a Braided Organization

  • We co-design your new org architecture (role scopes, team structure, reporting lines) to more seamlessly integrate your AI into your operations.

  • We co-design what your future AI-augmented workforce looks like, helping you identify the skills to develop, talent to bring in, and partners to find.

  • We evolve your existing linear, gated processes into self-governing systems that enable your teams to move confidently and responsibly at the pace enabled by AI.

  • We provide hands-on project management, operational guidance, and stakeholder alignment to ensure your transition to a Braided Organization is supported at every level and every stage.